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Having a Successful Tattoo Shop

Having a Successful Tattoo Shop

Tattoo Shop owners want their shops to be successful but do not always know the best ways to do so.  Tattoo shops are located all over, so how can you make your shop stand out compared to the competition?  Here are some tips to help keep your tattoo shop ahead of the competition.

  1. Location
  2. Up your Social Media Presence as a Professional Tattoo Shop
  3. Invest in High-End Tools
  4. Creating a Comfortable Atmosphere
  5. Learn How to Say No
  6. Never Stop Learning


In order for your shop to thrive in this industry, your location needs to be in an area where there is a lot of traffic.  Retail Centers attract many people (ie: a storefront in the mall). Flea markets also generate a great amount of foot traffic and you are attracting people who are there to spend their money.  Having space at a flea market also saves you money because you do not have to pay for a brick and mortar storefront. The only consideration when from acquiring a space at a flea market is cleanliness. It is hard to keep the area sterilized for your clients. You can set up shop at your home (if you are able to build your own clientele). Locations near or in a College town are also great.  (18 to 29-year-olds are more likely to have one or more tattoos).

Up your Social Media Presence as a Professional Tattoo Shop:

When starting a business, having a social media presence is key to attaining more clients.  Creating social media accounts with platforms like Facebook, Twitter, Instagram, and Snapchat can help your business grow.  You can post your work, related articles to the tattoo industry, and engaging content (polls on IG) to attain more clients. When future customers “like” or “share” your post, reviews of your shop will get passed around.  For these social media platforms to help grow your business and acquire new clients.

Invest in High-End Tools:

Tattoo equipment can be pricey, however, it may be worth it to shell out the extra cash for certain products.  Having high-quality tools make a safer and cleaner work environment. By upgrading your equipment there is less of a chance for infection and/ or unsatisfied clients. Consider it a solid investment in your business.

Creating a Comfortable Atmosphere:

Getting a tattoo can be both an exciting experience and nerve-wracking experience.  It is important that your shop feels welcoming and comfortable. Soft colors on the walls are soothing, your artwork displayed builds confidence, and music playing will help ease the nerves.  

Learn How to Say No:

Nobody likes being told “no”, however, when it comes to your tattoo client, do not be afraid to tell them “no”.  If, as a professional tattoo artist, you feel a tattoo will not heal correctly, fade or disappoint, or think that some of your teenage clients may regret in the future,  you can turn them away. So, just say no if you feel as though it could bring you bad press in the future.

Never Stop Learning:

As a tattoo artist or shop owner, it is very important to keep up to date on everything in the tattoo industry.  To keep new clientele coming through the door be aware that it is important to keep techniques, equipment, and trends up to date.  One way that many shop owners and artists can stay up to date is going to tattoo expos. Many expos take place throughout the country, and during these expos, you meet different artists, with different talents, ink, equipment, etc… You will be able to learn from them and keep your shop up to date.  


At Stories of the Ink, we want your tattoo shop to be successful.  If you consider these tips your shop can have the potential to succeed.  Having a tattoo shop is not all fun and games as there is a lot of work and competition that is put into play.  At you can communicate with other tattoo shop owners and artists for their advice and ideas.

If you have any further questions, email us at


Yours, Zoe


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